Email & SMS Marketing Specialist – X Scale (Hybrid, Charlotte, NC)
🚀 Want to turn first-time buyers into loyal customers and maximize LTV? Keep reading.
Who We Are
X Scale helps ecommerce brands scale smarter, faster, and more efficiently through AI-powered marketing and tech-enabled managed services.
✅ We don’t just send messages. We build relationships.
✅ We don’t just automate campaigns. We drive revenue.
✅ We don’t just execute. We create long-term customer loyalty.
Our sweet spot? Brands in Health & Wellness, CPG, Food & Drink, Pet Supply, and Automotive —ranging from $3M to $100M in revenue .
The Role: Email & SMS Marketing Specialist
📍 Charlotte, NC | Hybrid
Your mission? Own and optimize retention marketing across Email, SMS, and Push campaigns to drive repeat purchases and maximize LTV.
What You’ll Do
📩 Email Marketing – Strategize, write, and execute high-converting email campaigns that nurture customers and drive sales.
📲 SMS Marketing – Develop and launch SMS campaigns that engage customers with timely, personalized messages.
🔔 Push Marketing – Create and deploy strategic push notifications to increase retention and customer action.
🎨 Design Content - Create compelling emails and assets that will be used inside of the emails using Canva, Photoshop, or Illustrator
🎯 Own Klaviyo strategy – Manage segmentation, automation flows, A/B testing, and performance optimizations.
💡 Develop Lifecycle Campaigns – Welcome flows, abandoned cart, post-purchase, win-back, VIP, and more.
📊 Analyze & Optimize – Track key metrics (open rates, CTR, conversions, revenue per send) and implement data-backed improvements.
🤝 Collaborate cross-functionally – Work with paid media, content, and strategy teams to align messaging across all channels.
⚡ Test & Iterate – Continuously refine messaging, subject lines, and creative to drive performance.
Who You Are
✔️ 3+ years experience in Email & SMS marketing, preferably in ecommerce.
✔️ Klaviyo expert – You know it inside and out, from automation to advanced segmentation.
✔️ Direct response marketer – Every campaign you send is designed to convert and drive action.
✔️ Data-driven & analytical – You use insights to optimize performance and increase revenue.
✔️ Creative but strategic – You write messaging that sells, not just sounds good.
✔️ Proactive & fast-moving – You take ownership and push things forward without waiting.
✔️ Charlotte-based – You thrive in a hybrid environment and love collaborating in person.
Why X Scale?
🔥 Own a high-impact role – Your work directly drives retention, engagement, and revenue.
📈 Growth-focused environment – We scale brands AND careers.
💡 Cutting-edge tools & AI-driven insights – Stay ahead of the game.
💰 Competitive salary + career growth opportunities – No ceiling on your potential.
🚀 Ready to turn Email, SMS, and Push into a revenue machine? Apply now!
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