Job Description

Job Description

Job Description

General Description:

The Fishing Community Manager is a dynamic and multifaceted role crucial to building brand awareness and nurturing the AFTCO community. This individual will be the primary point of contact for our pro staff, media partners, and online audience, fostering positive relationships and promoting the AFTCO brand across various channels. This role requires a passion for community building, strong communication skills, and a proactive approach to managing multiple projects simultaneously. The Community Manager will collaborate closely with the marketing team and other departments to execute community engagement strategies and contribute to the overall success of AFTCO.

Responsibilities:

Pro Staff Management

- Manage all aspects of the AFTCO Pro Team, including communication, activation, and organization.

- Oversee quarterly pro product seeding, ensuring timely delivery + communication and effective promotion.

- Coordinate product testing with pro staff, assisting the product team with gathering feedback.

- Develop and maintain strong relationships with pro staff members, acting as their primary point of contact.

- Track and report on pro staff activities and performance.

Media Relations

- Cultivate and maintain relationships with media outlets, affiliates, and influencers to enhance brand visibility.

- Serve as the main point of contact for all media relations activities, including product requests, image requests, and logistical coordination for editorial coverage.

- Negotiate annual advertising rates and activations with media partners.

- Monitor media coverage and track results.

Social Media Management

- Manage AFTCO's social media presence across all platforms (Instagram, Facebook, TikTok, X, YouTube, & LinkedIn) including replying to comments + messages as well as engaging with other pages and posts.

- Engage with the AFTCO Pro Facebook Group members and other online communities, fostering a positive environment that encourages participation and interaction.

- Collaborate with the Senior Creative Manager to develop and execute a social content calendar.

- Generate creative and engaging content ideas to grow audience engagement and brand awareness.

- Monitor social media trends and analyze performance metrics.

Events

- Assist with the setup and teardown of the AFTCO booth at trade shows and other events.

- Coordinate the preparation of promotional materials, products, and displays for events.

- Represent AFTCO professionally at events, interacting with attendees and building relationships.

Marketing Support

- Manage AFTCO's custom branding program, assisting customers and liaising with vendors.

- Administer the distribution and collection of product surveys.

- Contribute to copywriting projects for various marketing materials

- Assist with the packing and organization of products for photoshoots

Qualifications:

• Bachelor's degree in Marketing or relevant field.
• Minimum 1+ year of prior work experience in a marketing-related role.
• Strong interpersonal skills and the ability to build and maintain professional relationships with media outlets and influencers.
• Ability to think creatively and work cross-functionally within the job scope.
• Excellent communication, writing, and collaboration skills.
• Ability to multi-task, prioritize and successfully meet deadlines while maintaining attention to detail.
• Understanding of social media platforms and best practices.
• Strong analytical and problem-solving skills.
• Ability to travel occasionally for events.
• Passion for fishing and knowledge of the fishing industry.

Company Description

AFTCO is a constantly growing apparel company in the fishing and outdoor industry with a legacy of USA-made hardgoods. From the freezing temperatures in Michigan’s upper peninsula, to the blazing humidity of summer in Costa Rica, our products are built to handle the extreme. We believe in producing products that are built to last, balanced against the preferences of a primarily Southeast and Midwest customer. AFTCO stresses fabric selection for optimal performance, lasting construction, and subtle design cues over fashion preferences.

We have been in business 61 years. We are a third generation, family-owned and operated business that believes deeply in the long-term. We do not focus on big box retail, but instead on organic long-lasting growth through key independent retailers and our direct-to-consumer efforts. In a world where private equity gobbles up brands to mass produce cheaply built goods, we are the exception to the rule. We are looking for an individual who shares our long-term thought process.

Company Description

AFTCO is a constantly growing apparel company in the fishing and outdoor industry with a legacy of USA-made hardgoods. From the freezing temperatures in Michigan’s upper peninsula, to the blazing humidity of summer in Costa Rica, our products are built to handle the extreme. We believe in producing products that are built to last, balanced against the preferences of a primarily Southeast and Midwest customer. AFTCO stresses fabric selection for optimal performance, lasting construction, and subtle design cues over fashion preferences. \r\n\r\nWe have been in business 61 years. We are a third generation, family-owned and operated business that believes deeply in the long-term. We do not focus on big box retail, but instead on organic long-lasting growth through key independent retailers and our direct-to-consumer efforts. In a world where private equity gobbles up brands to mass produce cheaply built goods, we are the exception to the rule. We are looking for an individual who shares our long-term thought process.

Job Tags

Work experience placement, Summer work, Outdoor,

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